Once I realized that this service didn't exist and really wanting to personally have access to equipment rentals, I began thinking about others who could benefit from a service like this. A few groups came to mind:
- People who can't afford to or do not want to buy equipment;
- People who workout inside seasonally;
- People who know they get bored with routines and would prefer access to a variety of equipment instead of investing in a single machine;
- People who are recovering from injury and only need a piece of equipment for a short period of time;
- People who don't live near a gym;
- People who prefer to work out at home.
With a fairly broad customer base in mind, I decided that it was worth a shot.
The premise is simple: Provide customers with modern, well maintained home gym equipment rentals at weekly and monthly rates while providing related services.
Those services include: Equipment delivery with in-home setup, equipment break-down and pick-up, host an online [local] community support forum, and if everything goes well, provide a streaming service though the website featuring licensed workout & healthy living videos.
The equipment rental model has several built in benefits:
- The large up-front (often financed) cost of home gym equipment is removed;
- Customers can now trade-in equipment they've out-grown or have become bored with for something that will keep their routine fresh and fun;
- In-home equipment placement and setup is not offered by most delivery services.